Cloud giants are competing for startups' attention

On Wednesday, Microsoft unveiled a new program to offer startups a slew or resources, just one day after Oracle announced an accelerator program for startups in Austin — and one virtually.

Why it matters: The competition among cloud computing giants for startups' attention
— and growing businesses — is ramping up. Amazon Web Services has long been a startup favorite, although Google has also been able to lure some high-profile startups like Snap Inc. (parent company to Snapchat) when it was still private, and has been running accelerator programs for several years.