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WeWork wants to take its brand beyond its own real estate

Courtesy of WeWork

WeWork is best known for its dozens of hip office buildings around the world where startups and freelancers can rent out desks by the month and mingle with each other. But the company is also working to extend its brand beyond the walls of its own buildings.

Companies "are now starting to ask if we can bring in the experience and environment to them," WeWork product chief Dave Fano told Axios of the startup's new office management services in an interview.

Why it matters: WeWork's business model has faced skepticism, especially from the real estate industry. Its potential over-reliance on the current startup boom has raised questions around its future, should there be a downturn. Showing that it's not limited to its current real estate holdings could help the company, currently valued at more than $17 billion, counter some of that skepticism.