Illustration: Aïda Amer/Axios

We, the parent company of WeWork, is on a very high-minded mission. That mission is, literally, "to elevate the world's consciousness."

Reality check: We is also a company whose founder, CEO, and controlling shareholder is reportedly happy to leave "a sizable chunk" of marijuana in a chartered Gulfstream jet, opening up its owner to significant criminal liability. The same man "instructed staff to fire 20% of employees a year."

Between the lines: Kickstarter is a company dedicated to having a "radically positive impact on society." As a chartered Benefit Corporation, it attests that it's more interested in its community than in its profits.

  • Kickstarter is also fighting a unionization drive. It has fired 3 of the 8 members of its union organizing committee, and refuses to voluntarily recognize the union.
  • Kickstarter is risking its much-vaunted status by doing so. "Specific actions taken against a unionization drive may jeopardize a company’s B Corp status," a representative of B Lab, the company that certifies companies as B Corps, tells Axios.

Etsy used to be a B Corp, but then it fired its CEO and more than 200 other employees, gave up its B Corp status and started becoming much more profitable.

The bottom line: Companies love to talk about their grand ideals. But those ideals can get thrown under the bus very quickly if profits lie elsewhere.

Go deeper

Updated 27 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Politics: Trump says if Biden's elected, "he'll listen to the scientists"Trump calls Fauci a "disaster" on campaign call.
  2. Health: Coronavirus hospitalizations are on the rise — 8 states set single-day coronavirus case records last week.
  3. States: Wisconsin judge reimposes capacity limit on indoor venues.
  4. Media: Trump attacks CNN as "dumb b*stards" for continuing to cover pandemic.
  5. Business: Consumer confidence surveys show Americans are getting nervousHow China's economy bounced back from coronavirus.
  6. Sports: We've entered the era of limited fan attendance.
  7. Education: Why education technology can’t save remote learning.
2 hours ago - Health

Trump attacks CNN as "dumb b*stards" for continuing to cover pandemic

President Trump attacked CNN for continuing to cover the coronavirus pandemic, calling the network "dumb b*stards" at a campaign rally in Prescott, Arizona on Monday.

Why it matters: The president's attacks on the media and Anthony Fauci, the government's top infectious-disease expert, come as coronavirus cases and hospitalizations are again surging across the country, just two weeks out from Election Day.

3 hours ago - World

Deal to remove Sudan as terror sponsor paves way for Israel move

President Trump announced Monday that he will be removing Sudan from the State Department’s state sponsors of terrorism list after the Sudanese government agreed to pay $335 million in compensation for families of American victims of terrorism.

The big picture: Trump's announcement is part of a wider agreement that is expected to include moves from Sudan toward normalizing relations with Israel.