Mar 8, 2018

WeWork acquires tech marketing company

'WeWork' co-operative co-working space in Washington, DC. Photo: MANDEL NGAN/AFP/Getty Images

WeWork has acquired Conductor, a technology company that enables companies to modernize their marketing, announced the workplace startup. The new partnership will allow WeWork to help larger companies expand their online presence and customer value.

Why it matters: The new acquisition marks WeWork's quest to provide more online tools and services to tenants. WeWork was a customer of the tech marketing company which is best known for search engine optimization. The purchase marks one of WeWork’s efforts to build a marketing cloud to transition into the enterprise market.

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Kia Kokalitcheva, Sara Fischer
31 mins ago - Economy & Business

Competitors ready to pounce on TikTok bans

Illustration: Aïda Amer/Axios

Growing security and privacy concerns over Chinese-owned short-video app TikTok have given a lift to alternatives like Byte and Dubsmash, which have seen spikes in downloads from smartphone users recently, according to data from SensorTower.

Why it matters: If TikTok's meteoric rise in popularity among U.S. youth gets slowed by rising tensions with China, or ended by a threatened ban by the Trump administration, American teens will still have to get their hits of meme-laden video somewhere.

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Ina Fried
47 mins ago - Technology

U.S. pushes homegrown drone industry amid China battle

Illustration: Sarah Grillo/Axios

Alarmed at the prospect of relying on Chinese-made drones for public safety and monitoring critical industries, U.S. investors and the federal government are newly backing a domestic drone industry of hardware and software companies.

The big picture: The moves come as the industry continues to be led by DJI, a Chinese hardware maker — and as concerns grow both in China and the U.S. about reliance on the other country's technology.

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Sara Fischer
1 hour ago - Economy & Business

Exclusive: The N.Y. Times doubles down on TV and film ambitions

Illustration: Aïda Amer/Axios

One of the country's oldest and most established media companies is starting to look more like a Hollywood studio than a traditional newspaper.

Driving the news: The New York Times has 10 scripted TV show projects in development, as well as 3 feature documentaries coming out this year and several other documentary projects in development and production, executives tell Axios.

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