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U.S. mobile carriers will stop selling location data to brokers

Verizon wireless phone store.
The major carriers, including Verizon, say they will stop selling location data to third-party brokers. Photo: Eduardo Munoz Alvarez/VIEWpress/Corbis via Getty Images

All the major U.S. mobile providers — Verizon, AT&T, Sprint and T-Mobile — announced Tuesday they will stop selling users’ location data to third-party brokers.

Why it matters: Users' location data is available to wireless carriers almost instantaneously. Carriers sold the data to brokers who then resold it without cellphone owners' knowledge or consent, per the Associated Press.