Today, OkCupid users will log on looking for love and find … a message about tech policy. The dating service is joining companies like Facebook, Google and Amazon in a "day of action" to protest FCC Chairman Ajit Pai's proposed rollback of the landmark 2015 net neutrality rules.
They're hoping to replicate the success of grassroots waves that successfully swayed Washington proposals in the past, such as the SOPA/PIPA copyright bills in 2012. It won't matter. Pai has all the support he needs — and internet service providers cheering him on know that. "I think at the end of the day you've got to count votes," said AT&T's top lobbyist, Bob Quinn. "So I'm not sure there's going to be a big change in what the predicted outcome is."