Tinder has patented swiping and double-opt-in matches
Late last year there were reports that Match Group, the owner of popular dating app Tinder, had approached rival Bumble about a possible acquisition for more than $1 billion. Match Group CEO Mandy Ginsberg declined to comment specifically on Bumble during this morning's Q4 earnings call, but did make an intriguing disclosure:
“On the product front, Tinder has been on the cutting edge of innovation since its inception in 2012, inventing the swipe gesture, which has since become this cultural phenomenon of 'swipe right' and 'swipe left' and that is often imitated on mobile products. Tinder also invented the 'double blind opt-in' whereby two users need to 'like' each other before they can message. In fact, these features are so innovative that Tinder was granted a patent in the dating category by the US Patent & Trademark office which we think is valuable."