Farmers Business Network, a farmer-to-farmer network for crowd-sourcing information on things like seed prices, has raised $110 million in new venture capital funding.

Why it matters: Independent farmers seem to be under siege on all sides, whether it be by their suppliers, mega-rivals or customers. This is an attempt to help even the playing field via both older Internet technology (a version of social networking) and newer technology (data analytics that can incorporate such things drone data and correct pricing for modified seed types).