Tech execs say these are the questions CEOs must answer

Lisa Jackson (Ben Margot / AP); Sebastian Thrun (Rick Bowmer / AP); Sam Altman (YouTube)

Company founders can suffer from tunnel vision, so here's a collection of questions executives at companies like Facebook, Apple, and Y Combinator (and Kevin Durant's investment firm) posed during their interviews on the main stage of TechCrunch Disrupt SF 2017.

Why this matters: Knowing the answers can help entrepreneurs steer their companies from good to great.