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A September article from The Daily Beast trumpeted the claim that White Claw hard seltzer had managed to outsell Budweiser in July.

Surprise: That may be true, Bart Watson, chief economist of the Brewers Association, told Axios at the National Association for Business Economics conference on Tuesday.

What Watson said: "Yes, there are particular points where White Claw looks like it outsold Budweiser, the specific brand. ... White Claw had a very huge summer."

  • "Hard seltzers in general were taking 4 to 5% share of the market by volume, 5 to 6% share in dollar sales at various points this summer."

Yes, but: When looking at the specific Budweiser brand, White Claw may have outsold it, but "only in very specific weeks," Watson said.

  • "We don't have a ton of data. Hard seltzers are new, they're emerging. They appear to have very strong seasonality, so late summer they really seem to have peaked and I think were taking some share from particularly light beers and other kind of macro lagers."
  • "But Budweiser is probably the 3rd biggest brand in Anheuser-Busch's portfolio."

Go deeper: The hard seltzer gamble

Go deeper

Updated 3 mins ago - Sports

IOC: Belarus sprinter who sought refuge in Tokyo "safe"

Krystsina Tsimanouskaya of Belarus in 2019. Photo: Ivan Romano/Getty Images

Belarusian Olympian Krystsina Tsimanouskaya, who sought refuge in Tokyo, is in the care of Japanese authorities and the UN refugee agency is now involved in her case, an International Olympic Committee official told reporters Monday.

The latest: Officials in Poland and the Czech Republic have offered to help the 24-year-old sprinter, who refused national team orders to board a flight home after being taken to Tokyo's Haneda airport Sunday following her criticism of Belarusian coaches, per Reuters

Updated 58 mins ago - Sports

Olympics dashboard

Italy's Lamont Marcell Jacobs of Team Italy crosses the finish line ahead of American Fred Kerley in the men's 100m final on day nine of the Olympic Games at Olympic Stadium in Tokyo, Japan, on Sunday. Photo: Cameron Spencer/Getty Images

🚨: IOC "looking into" American Raven Saunders' Olympic podium gesture

🏃🏾: Italy's Lamont Marcell Jacobs: Reconnecting with U.S. father "gave me the desire to win" Olympic 100m sprint race.

🥇High jumpers persuade Olympic officials to let them share gold

🏌️‍♂️: Golfer Xander Schauffele wins gold for U.S. by one shot

🤸🏿‍♀️: Simone Biles won't compete in Olympic floor finals, individual vault or uneven bars

🏳️‍⚧️: Axios at the Olympics: Games grapple with trans athletesTrans athletes see the Tokyo Games as a watershed moment

Go deeper: Full Axios coverage

Updated 1 hour ago - Sports

IOC "looking into" American Raven Saunders' Olympic podium gesture

Team USA's Raven Saunders gestures on the podium with her silver medal after competing in the women's shot put event during the Tokyo 2020 Olympic Games at the Olympic Stadium in Tokyo on Sunday. Photo: Ina Fassbender/AFP via Getty Images

The International Olympic Committee is "looking into" U.S. shot-putter Raven Saunders' gesture on the Tokyo Games podium after she won a silver medal, IOC spokesperson Mark Adams told reporters Monday.

Why it matters: Saunders told AP she placed her hands above her head in an "X" formation while on the podium to stand up for "oppressed" people. The IOC has banned protests during the Tokyo Games.

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