New docuseries spotlights green jobs’ role in a more sustainable future

A message from: 3M
As the world grapples with climate challenges, 3M's new docuseries "Green Works" presents a compelling case for the expansion of green jobs.
Why it's important: The film, produced by 3M in partnership with Generous Films, showcases the impact of individuals working in renewable energy, electric vehicles, climate education, reforestation and sustainable fashion, underscoring the importance of green jobs in shaping a more sustainable future.
There is a genuine and substantial need for professionals in these fields. Globally, just 1 in 8 workers currently has one or more green skills, and companies around the world could create more than 300M new green jobs by 2050.
- As the green economy grows and expands across industries and sectors, there is not only substantial opportunity for job creation, but more importantly, the opportunity to advance global climate goals.
The details: The film debuted at a 2024 Fast Company Innovation Festival event on September 18.
Plus, plus, plus: "Green Works" was directed by award-winning documentary filmmaker Julio Palacio and produced by Christine Arena of Generous Films.
"We urgently need more innovative thinking and diverse approaches to address the challenges of climate change," said Gayle Schueller, senior vice president and chief sustainability officer, 3M. "'Green Works' can help inspire and motivate job seekers of all kinds to pursue a career, learn a new skill, or adopt a mindset that helps to accelerate the global transition to a low-carbon economy."
Here's how: The film explores the human side of insights uncovered in the 3M State of Science Insights, a global original research study that revealed 75% of people say green jobs are crucial to addressing climate change, and many expect to see growth in the green jobs market over the next five years.
Following leaders who address climate challenges through roles at start-ups, NGOs and large companies, the film highlights how their green jobs bring a greater sense of purpose and meaning to their lives. These stories include:
- Dov Rosenmann, Head of Country, Earthworm Foundation, who is passionate about promoting sustainable practices and enhancing organizational development. Through his work, Dov helps connect companies throughout the world based on their social actions.
- Estefanía Pihen González, formerly the Program Director for Climate Action Pathways for Schools (CAPS), has worked in sustainability education for over 15 years. She recently joined the California Academy of Sciences as its Chief of Education and Learning, where she focuses her time on educating marginalized communities about the climate action changes they can make to create a greener tomorrow.
- Ka-young Hyun, Application Engineer, 3M Automotive and Aerospace Solutions Division, who tests the limits of high-temperature flames to ensure the safety and performance of EV batteries.
- Matthias Martensen, Co-Founder and CEO, Ostrom, who is committed to driving Germany's energy transition by making renewable energy more accessible and inclusive. Originally a consultant, Matthias switched careers and joined the green economy to make a greater impact on the world.
- Wang Yilei, Secretary General of China Outdoor Association, Founder, Sportsinnov.Club, who uses his extensive experience in the Chinese sports industry to help improve sustainable practices.
To educate and encourage more individuals to join the green economy, 3M is also collaborating with Work on Climate, a nonprofit organization on a mission to build the workforce needed to help solve climate change equitably and justly. Together, the organizations are offering practical resources for professionals interested in green careers, while highlighting the importance of green job development among influential stakeholders, particularly the private sector.
By depicting the future of green jobs and building awareness for the vast opportunities available in the green economy, "Green Works" aims to inspire more professionals to join the effort — no matter their industry, expertise, or experience level.
Next steps: Green Works is currently available on YouTube and Binge and will be available on-demand via Apple TV and Google Play in the coming weeks.
Learn more about how you can help build a more sustainable future.