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Silicon Valley's ubiquitous sneaker startup gets ready for summer

Photo: Allbirds

Allbirds, the company that made a splash as Silicon Valley's shoe equivalent of the ubiquitous hoodie, is releasing two new shoe styles, both made of a new summer-friendly material.

Why it matters: Silicon Valley favors comfort and utility over fashion, and companies like Allbirds cater to that. Allbirds is also part of a growing number of the direct-to-consumer companies that sell almost exclusively online.