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Exclusive: OpenAI endorses bill banning deceptive AI in election ads

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May 14, 2024
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Illustration: Natalie Peeples/Axios

OpenAI is endorsing a bill that would ban deceptive AI material in political advertising, the first time the AI giant is throwing its support behind election-related legislation, per an announcement shared first with Axios.

The big picture: The company is backing Sen. Amy Klobuchar's bipartisan Protect Elections from Deceptive AI Act ahead of its Wednesday markup in the Senate Rules Committee.

  • The bill would ban AI-generated audio, images or video related to federal candidates in political advertisements that is purposely misleading, with certain exceptions for parody and satire.
  • Klobuchar spoke with Axios this week about her goal to get election-related AI bills passed before the fall.

Between the lines: OpenAI, backed by Microsoft, has been the dominant company in the conversation around generative AI and has been an early supporter of legislative efforts on the technology.

  • Those sorts of endorsements garner OpenAI goodwill among lawmakers, and also ensure the company is part of any conversations about how the bills will work.

What they're saying: "We do not want our technology — or any AI technology — to be used to deceive voters and we believe this legislation represents an important step to addressing this challenge in the context of political advertising," said OpenAI spokesperson Liz Bourgeois.

  • OpenAI also recently announced as part of its election transparency work it would allow researchers to access a tool to help identify images created with the company's image generator, DALL·E 3.
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