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Automated packaging startup Sojo Industries closed $40 million in financing from S2G Investments, CEO Barak Bar-Cohen tells Axios Pro exclusively.

Why it matters: The investment is expected to provide the Bristol, Pa.-based company a bridge to profitability, Bar-Cohen says. 

The big picture: Packaging requirements and consumer preferences have shifted in recent years, and packers often operate on thin margins.

How it works: Sojo's Flight system deploys mobile manufacturing lines in 53-foot truck trailers, which can be fully operational in about an hour at customer facilities.

Sojo also has facilities in Pennsylvania, New Jersey, California and Texas.

The Sojo Shield is a vertically integrated software platform providing customers real-time visibility of their supply chains and inventory.

Customers include Fortune 500 companies, emerging brands, co-manufacturers and distributors in food, beverage, e-commerce and CPG.

State of play: Some brands sell 50% to 90% of their drinks and other products in multipacks and variety packs, Bar-Cohen says.

Different retailers often require different packaging, which can be tough for small and midsized brands.

Sojo assembles variety packs that are increasingly popular but can create challenges in tracking SKUs of different products.

What they're saying: "The world doesn't need another repacker," says Bar-Cohen, who was a previous COO of Bai Brands. 

Sojo is a tech firm focused on "atoms to bits" by offering mobile packaging services and track-and-trace visibility.

"[Sojo's] value proposition includes components that drive towards cleaner, more sustainable, broadly applicable solutions across a range of different markets," S2G managing director Francis O'Sullivan tells Axios.

The startup targets "a pretty mundane task but an enormous market that hasn't been adequately optimized," O'Sullivan says.

Catch up quick: Founded in 2021, Sojo partnered with Schreiber Foods and raised a $10 million Series A joined by Schreiber Ventures and Tech Council Ventures in July 2024. 

What's next: Sojo plans to widen its scope beyond the food and beverage and CPG sectors to serve beauty and pet food retailers.

Fun fact: The name Sojo is an ode to Bar-Cohen's father's work on robotic rovers. NASA used one such rover, Sojourner, named for abolitionist Sojourner Truth, to explore Mars.

Exclusive: Sojo Industries raises $40M from S2G Investments

The investment is expected to provide the Bristol, Pennsylvania-based company a bridge to profitability, Bar-Cohen says.

 Illustration of a package with an earth logo on it and the words "fragile, handle with care"

Automated packaging startup Sojo Industries closed $40 million in financing from S2G Investments, CEO Barak Bar-Cohen tells Axios Pro exclusively.Why it matters: The investment is expected to provide the Bristol, Pa.-based company a bridge to profitability, Bar-Cohen says.

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Exclusive: Sojo Industries raises $40M from S2G Investments

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