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Fintech Deals

Celsius (Nasdaq: CELH) agreed to acquire Alani Nu, a women-focused energy drink brand for $1.8 billion.

Why it matters: Alani Nu was considered the last big energy drink brand up from grabs.

Zoom in: The deal includes $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock.

The deal values Alani Nu at "less than 3x 2024A revenue of $595 million and approximately 12x fully synergized 2024A EBITDA of $137 million," per the company's release.

Flashback: Keurig Dr Pepper agreed to acquire Ghost for over $1 billion at the end of last year. Monster acquired Bang Energy in 2023. PepsiCo in turn took a $550 million stake in Celsius back in 2022 and acquired Rockstar Energy for $3.9 billion in 2020.

The bottom line: "After a long auction process, spurred by a disagreement between the founders and the investor, Alani Nu attracted an adrenaline-inducing valuation." — Axios Pro Deals' Richard Collings

Celsius buying energy drink brand Alani Nu for $1.8B

Alani Nu was considered the last big energy drink brand up from grabs.

an illustration of a drinking glass with a dollar symbol shaped straw sticking out of it

Celsius (Nasdaq: CELH) agreed to acquire <a class="gtmContentClick" data-vars-link-text="Alani Nu" data-vars-click-url="https://www.axios.com/pro/retail-deals/2022/08/29/alani-nu-dwindling-energy-drink-targets" data-vars-content-id="b2709936-9fd6-47e3-8395-f13689936510" data-vars-headline="Celsius buying energy drink brand Alani Nu for $1.8B" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/pro/retail-deals/2022/08/29/alani-nu-dwindling-energy-drink-targets" target="_self">Alani Nu</a>, a women-focused energy drink brand for <a class="gtmContentClick" data-vars-link-text="$1.8 billion" data-vars-click-url="https://www.businesswire.com/news/home/20250220357704/en/Celsius-Holdings-to-Acquire-Alani-Nu%C2%AE-Creating-a-Leading-Better-For-You-Functional-Lifestyle-Platform" data-vars-content-id="b2709936-9fd6-47e3-8395-f13689936510" data-vars-headline="Celsius buying energy drink brand Alani Nu for $1.8B" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.businesswire.com/news/home/20250220357704/en/Celsius-Holdings-to-Acquire-Alani-Nu%C2%AE-Creating-a-Leading-Better-For-You-Functional-Lifestyle-Platform" target="_blank">$1.8 billion</a>.Why it matters: Alani Nu was considered the last big energy drink brand up from grabs.

Celsius buying energy drink brand Alani Nu for $1.8B

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