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Arya, a sexual wellness startup, closed an $8.5 million Series A round to bring more people to its platform, CEO Offer Yehudai tells Axios exclusively.

Why it matters: The sexual wellness category fits into broader consumer trends where health and wellness is prized.

Zoom in: The round, which brings Arya's total funding to $16 million, was led by Ibex Investors, with participation from Play Ventures, Patron and Big Bets VC.

This gives the company about two years of runway, and will help the company get to cash-flow positive by 2026.

By the numbers: The company has grown its tens-of-thousands-plus member base by 10x since September 2023, Yehudai says. 

It is making millions of dollars in ARR, Yehudai says, declining to give exact figures.

Yehudai expects Arya to reach 500,000 paying members in the U.S. in the next three to five years. Its monthly subscription is $39.

What's next: Arya will partner with sexologists, practitioners and brands who want to connect with its audience.

Down the road, there's opportunities to reach new audiences, such as singles, early dating and newlyweds, Yehudai says. It also eyes geographic expansion in other English-speaking markets like Canada.

Stunning stat: About 80% of Arya's customers are millennial women and moms.

How it works: Arya acts like a personal intimacy coach for couples who want to improve their connection.

With a combination of personalized AI and human sexual wellness experts, the platform gives recommendations and prompts on how couples can take their relationships to the next level.

State of play: The sexual wellness market is projected to reach $115 billion by 2030, and investors are rushing in as they see the industry as largely untapped.

Hello Cake, a sexual wellness products brand found on retail aisles, raised $18 million in Series B funding in October.

Women's sexual health startup Pique raised a $4 million seed in May.

Exclusive: Sexual wellness startup Arya raises $8.5M to grow user base

The company raised a $7.5 million seed earlier this year.

Illustration of two phones displaying two forming a heart shape on the screens.

Arya, a sexual wellness startup, closed an $8.5 million Series A round to bring more people to its platform, CEO Offer Yehudai tells Axios exclusively.Why it matters: The sexual wellness category fits into broader consumer trends where <a class="gtmContentClick" data-vars-link-text="health and wellness is prized" data-vars-click-url="https://www.axios.com/pro/retail-deals/2024/11/22/true-beauty-ventures-investments" data-vars-content-id="27564b88-56ff-4210-bd55-311f0adfabd7" data-vars-headline="Exclusive: Sexual wellness startup Arya raises $8.5M to grow user base" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/pro/retail-deals/2024/11/22/true-beauty-ventures-investments" target="_self">health and wellness is prized</a>.

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Exclusive: Sexual wellness startup Arya raises $8.5M to grow user base

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