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Liquid Death raises $67M at $1.4B valuation

Cans of Liquid Death-branded water.

Photo: Frazer Harrison/Getty Images for Flex

Liquid Death, a Los Angeles-based canned water brand, raised $67 million from strategic investors and distributors, the company said Monday.

Why it matters: The funding values the business at $1.4 billion.

By the numbers: The company had $263 million in retail scanned sales in 2023 and expanded to 113,000 retail doors across the U.S. and U.K.

Zoom in: New investors include SuRo Capital while follow-on investors include Live Nation, Science, Inc., and Gray's Creek Capital Partners.

  • Individual investors include actor Josh Brolin and NFL wide receiver DeAndre Hopkins.

What they're saying: "Liquid Death has become the fastest growing and leading brand across the water, flavored sparkling water, and iced tea categories," CEO Mike Cessario said in a statement.

💭 My thought bubble: Putting beverages in a can is nothing new, but Liquid Death's marketing has made the brand a hit with younger consumers.

The latest: The beverage startup launched Death Dust, which it calls hydration sticks and describes as the first core product beyond ready-to-drink beverages.

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