Axios Pro Exclusive Content

Health startup WTHN raises Series A led by L Catterton

Illustration of a sack of money with a medical cross symbol on it.

Illustration: Megan Robinson/Axios

WTHN, a wellness startup that offers products based on traditional Chinese medicine, raised a $5 million Series A financing led by L Catterton.

Why it matters: U.S. consumers spend $450 billion on wellness products and services each year, per McKinsey.

Details: Investors also include Jesse Draper's Halogen Ventures, as well as a syndicate of cross-industry angel investors led by Annie Evans of Dream Ventures, Kelley Arena of Golden Hour Ventures, Caroline Witmer and The Helm's angel community.

  • Existing investors include SoulCycle founders Elizabeth Cutler and Julie Rice and Goop founder Gwyneth Paltrow, among others.
  • Proceeds will be invested in physical retail expansion and expanding distribution of its growing line of products with retailers.

How it works: WTHN provides pain relieving treatments, including in-person services like acupuncture and cupping and at-home services like acupressure.

  • It offers products ranging from herbal supplements to wellness accessories.
  • They are for sale in nearly 200 retailers as well as online through Erewhon, Poosh and Goop, among others.

What's next: It has a flagship studio in New York City and in January will open a second location in Williamsburg.

  • Several studios will be opened in New York this year and then across the U.S.

Of note: The company declined to comment on revenue and growth year-over-year.

Go deeper