Photo illustration: Axios Visuals. Photo: Michael Evins
When it comes to launching a successful personal care brand backed by a celebrity in a crowded space, A-Frame Brands CEO Ari Bloom knows how to make it stick.
Why he matters: A-Frame Brands has tag-teamed with tennis star Naomi Osaka to launch KINLÒ, with former pro basketball player Dwyane Wade and actress Gabrielle Union to launch Proudly, and with musician John Legend to roll out Loved01.