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Appbrew plans Series A after securing $2M seed

Illustration: Gabriella Turrisi/Axios

Appbrew, a platform letting marketers build their own mobile apps, is planning a Series A after announcing a completed seed round this week, CEO Abhijeet Singh tells Axios exclusively.

Why it matters: Brands are increasingly turning to apps to acquire customers, which is more difficult and expensive after Apple made privacy changes to its operating system.

The latest: Appbrew raised a $2 million seed led by VC firm Accel.

  • Riverside Ventures also participated in the seed, which actually closed last May, Singh says.
  • But the company wanted to reveal the raise in connection to the public launch of the Appbew platform this week, he says.

What's next: Appbrew, which serves about 15 customers, hopes to have around 40 clients in the next eight months — at which point it will raise a Series A.

  • The Series A will be significantly larger than its seed, but Singh declined to comment further.
  • Proceeds will go toward marketing and hiring as well as building the community around the tech offering, he says.
  • "We understand building distribution in North America is costly," Singh adds.

Of note: The gross margin for the SaaS provider is north of 90% and it began to generate profit last month.

Between the lines: Appbrew is also working to improve its capabilities, like cutting launch time or ship time for an app.

  • Appbrew plans to increase the number of integrations it offers, such as with recommendation and cross-sale engines.
  • Once the company scales to a significant number of customers, it can open itself up to third-party developers and designers.

How it works: Appbrew is not the first retail tech startup to offer marketing teams the ability to create their own mobile apps without the help of an internal tech team, Singh says.

  • Appbrew differentiates itself by having scalable design and integration systems, using Meta's React Native as its base coding language to develop cross-platform apps.
  • As a result, when a marketing team creates a mobile app using Appbrew, it is compatible with both Apple's iOS and Google's Android.
  • Otherwise, brands run into the costly and time-consuming process of building two apps, even though they have the same design — one for iOS and one for Android.
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