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Trendio, a video shopping app that launches Thursday, plans to raise a Series A in 2023, founder Alex Perez-Tenessa tells Axios exclusively.

Why it matters: Trendio is an AI-driven video shopping app that will appear on both mobile phones and Roku, to merge content and commerce on connected TV.  

Details: Proceeds will be used to fund the company's AI roadmap and category and geography expansion, Perez-Tenessa says.

He adds that Trendio will also increase the number of content and creators and market the service to customers, but declined to comment on the amount.

Perez-Tenessa was the former VP of Amazon Prime Video in the U.S. and the head of beauty at CVS.

Flashback: To date, the company has raised $3 million in seed money from Madrona as well as angel investors Ventures, Fab Co-Creation Studios, Kima Ventures, and Gaingels, among others.

What they're saying: "With new beauty brands coming out almost every day, customers need help understanding which ones are worth trying and what makes them different," Perez-Tenessa says.

"There needs to be more than generic descriptions from online stores or social media," he says.

"Trendio will be able to deliver personalized advice to every customer by leveraging video AI and live events where customers can interact directly with the experts," he notes.

The company makes money by earning a commission on generated sales.

Shopping app Trendio plans Series A in 2023

The video shopping app, backed by Madrona, launched Thursday.

Illustration of three cellphones, each with a "like" icon, in a shopping cart.

Venture capital funding

Exclusive

Trendio, a video shopping app that launches Thursday, plans to raise a Series A in 2023, founder Alex Perez-Tenessa tells Axios exclusively.Why it matters: Trendio is an AI-driven video shopping app that will appear on both mobile phones and Roku, to merge content and commerce on connected TV.

Shopping app Trendio plans Series A in 2023

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