Illustration: Victoria Ellis/Axios
Private equity firm Savory Fund sold a majority stake in "dirty soda" pioneer Swig to fellow sponsor Larry H. Miller Companies, the chain announced.
Why it matters: Dirty soda — soda or sparkling water with added flavorings — a trend once limited to Utah a little more than a decade ago, is now growing in popularity among consumers due to the efforts of Swig and its founder, Nicole Tanner.
