Geoffroy van Raemdonck at BFD. Photo: Beatrice Moritz
Neiman Marcus has emerged from bankruptcy stronger than before because it has centered its turnaround strategy on customer relationships and giving them choices, CEO Geoffroy van Raemdonck told Axios Pro's Richard Collings at the Axios BFD Summit Wednesday.
What he’s saying: When the luxury department store thinks about e-commerce, “we believe that the customer [should be] given the choice to shop in store or shop online,” van Raemdonck said.