The Snuggie is one of Allstar's breakout products. Photo: Courtesy of Allstar
Allstar Innovations, a maker of consumer products like the Snuggie, has developed a unique investment strategy — taking over brands' operations and earning equity in them upon specific sales milestones, CEO Scott Boilen tells Axios.
Why it matters: At a time when fundraising is difficult for many startup brands, Allstar's "strategic equity model" offers an alternative to achieve growth.
