Outdoor apparel brand Patagonia would have been worth between 15x and 20x its EBITDA of roughly $300 million, or north of $4.5 billion, if owner Yvon Chouinard had opted to sell it, an industry banker tells Axios.
What they're saying: "I can confirm to you that a third-party valuation put the business at $3 billion, and had we gone public or sold the company, we were likely looking at $6 billion if not more," a Patagonia spokesperson tells Axios.
