Green Park Brands, a holding company that creates "better-for-you" CPG brands, plans to raise money next year both for itself and for toilet paper brand Reel, CEO Livio Bisterzo tells Axios.
Why it matters: Toilet paper alone is a $26 billion-plus category as of 2020, according to several market research providers, and demand is growing for sustainable alternatives that do not contribute to deforestation.
