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Patagonia's founder Yvon Chouinard announced plans to transfer ownership of the outdoor clothing retailer to the Patagonia Purpose Trust and the Holdfast Collective.
Why it's the BFD: It doesn't happen often, but Patagonia joins other companies controlled by mission-driven shareholders such as the Hershey Company, which is majority owned by the Hershey Trust Company, and REI Co-op.
