Photo illustration: Gabriella Turrisi/Axios. Photos: courtesy of Freshpet
The fragmented pet foods category will see increased M&A, Freshpet COO Scott Morris and CEO Billy Cyr tell Axios.
Why it matters: U.S. consumers spent over $123 billion on their pets last year, according to SDR Ventures. That market size is fueling a flurry of activity, with consumer packaged goods, health care and private equity firms all taking an interest.
