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CreateMe begins fundraising conversations

Illustration of a dotted outline of a t-shirt hanging on a clothes hanger.

Illustration: Aïda Amer/Axios

CreateMe, an on-demand apparel manufacturer and customization platform, is in early-stage fundraising discussions for a seed raise ahead of a planned Series A, says co-CEO Campbell Myers.

Why it's the BFD: Since ushering in the Industrial Revolution, clothing production has seen little innovation, but CreateMe is trying to change that, Myers says.

By the numbers: "We are a mature business as far as a Series A," Myers says.

  • CreateMe has north of $20 million in revenue and a gross margin of between 40% and 50%.
  • It projects it will have a compound annual growth rate (CAGR) between 40% and 50% from 2021 to 2024, though that could increase to 65% between 2021 and 2027.
  • To date, CreateMe has been financed by what is essentially a family office or fund that handles investments for him and his sisters, Myers says.

Details: After receiving inbound investor interest, CreateMe began discussions to raise a Simple Agreement for Future Equity (SAFE) instrument of $15 million to $20 million over the next two months, Myers tells Axios.

  • That money would then be rolled into a Series A round, which could be in the ballpark of $50 million and potentially close in Q1 2023, he says.
  • Visual commerce platform Threekit, which raised a $35 million Series B round last November on a post-money valuation of about $235 million, is a logical comparable for CreateMe, Myers says.
  • Potential investors include strategics, venture capital firms and individual investors or family offices.
  • CreateMe is just starting to assemble a short-form deck and has not yet built out a data room.

How it works: One of CreateMe's key product offerings is on-demand and customized product creation from small batch to large-scale orders.

  • It built its first R&D factory and first automation systems where it will construct apparel and automate embellishment of apparel and accessories, which come online in October.
  • In March it debuted at SXSW what it calls an experiential retail and event solution via which shoppers can customize clothing and accessories with embellishment or embroidery.
  • It also has a digital platform for product creation.

Yes, and: The company's technology automates the construction of garments using a laser printer with a liquid bonded polymer instead of thread, Myers explains.

  • "We can get down to the micron level to establish exactly the pattern that is wanted for a particular stitch type," he says.

Of note: It counts Ralph Lauren as one of its most important customers, as well as Levi's, Adidas, Luxottica's online business, Fender and Franklin Sports, among others.

The bottom line: Apparel manufacturing is overdue for modernization.

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