As the growth of buy now, pay later cools, traditional players should be looking over their shoulders at competition from white-label solutions, says Lily Varon, a senior analyst at Forrester.
Why it matters: One big challenge for retailers is integrating payment solutions as seamlessly as possible into the checkout process. BNPL services, initially a boon for retail as online shopping skyrocketed during the pandemic, have seen headwinds in recent months.
