Social commerce platform Flip wants to put a face—and a voice—to online beauty product reviews, in a bid to help shoppers make more informed purchases.
The company's app connects customers with real shoppers via recorded and live video reviews that give them a sense of how “true to one’s word” the product is.
Why it matters: Retailers are looking to tap into the ever-growing realm of social commerce, wherein brands sell directly to consumers through social media. That market is expected to grow three times faster than traditional e-commerce and reach $1.2 trillion by 2025, according to Accenture.
