The growth of buy now, pay later (BNPL) at the start of this year slowed significantly, though remained robust, according to the most recent data provided by Adobe.
Why it matters: Retailers have turned to BNPL to get consumers to spend more, in some cases even investing their own money in these payment providers (see Macy's five-year partnership with Klarna in 2020).
But BNPL players (Klarna among them) recently have seen their outsized valuations slashed as investors cool on the once white-hot market.
