Juul Labs, the e-cigarette maker, is preparing to raise financing amid a slew of consumer lawsuits and regulatory uncertainty as the FDA seeks to pull its e-cigarettes from the U.S. market, according to Bloomberg.
Why it’s the BFD: The company is exploring its options, which could include a move toward bankruptcy, pending the FDA’s next actions and the fate of the consumer suits.
The damages being sought are in the hundreds of millions of dollars.