TradeZing, a live streaming web3 platform, aims to get retailers in front of the trading community of the future — millennial and Gen Z consumers interested in cryptocurrency, NFTs and the metaverse.
Why it matters: Social commerce, wherein retailers sell directly through social media, is expected to grow three times faster than traditional e-commerce and reach $1.2 trillion by 2025, according to Accenture. Gen Z and millennial consumers will account for about 62% of that spending.
