All Access

Retail Deals

Standard

Retail Deals Alerts

Alert

Retail Deals Thought Bubble

Thought Bubble

mustard

BFD Expert Voices - Retail Deals

BFD Expert Voices

topics

politics-policy

epstein-files

donald-trump

2026-midterm-elections

immigration

behind-the-curtain

race-and-equity

technology

privacy-tech-regulation

automation-and-ai

tiktok-news

big-tech

social-media

cybersecurity

economy

social-security

inflation

tariffs

federal-reserve

jobs

transportation

business

stock-market-news

retail-news

crypto

media

elon-musk

dealmaking

health

rfk-jr

drug-prices

axios-explains-abortion

public-health

world

israel

axios-explains-ukraine

iran

russia

china

energy-climate

nuclear-energy

climate-energy-policy

climate-change

extreme-weather

alternative-energy

electric-vehicles

science

emerging-tech

biomedicine

newsletters

pittsburgh

atlanta

san-diego

charlotte

boulder

washington-dc

kansas-city

dallas

denver

detroit

des-moines

austin

boston

chicago

cleveland

columbus

houston

indianapolis

miami

nashville

new-orleans

nw-arkansas

philadelphia

phoenix

portland

richmond

salt-lake-city

san-antonio

san-francisco

seattle

tampa-bay

twin-cities

raleigh

huntsville

colorado-springs

axios-local

axios-pro

axios-live

the-axios-show

Bold Metrics, a body-sizing software company, has raised $8 million in a Series A round, bringing the company's total funding to $12.3 million.

Bessemer Venture Partners led the round, and Lytical Ventures, ValueStream Ventures and Nanban Ventures participated.

Why it matters: The return of clothing from e-commerce purchases has cost companies billions of dollars, and Bold Metrics says its technology helps clients reduce their returns on average by 32%.

Context: Roughly 17% of total U.S. retail sales are returned, translating to about $761 billion in merchandise sold last year, according to a report by the National Retail Federation and Appriss Retail.

How it works: Bold Metrics uses artificial intelligence and around 45 million computerized body models to help consumers find their right size and style.

The company also tracks the technical specifications of each garment, as well as the purchase and return information on the items, to improve recommendations and better understand how customers are fitting into their garb.

What's next: The company said the fresh capital will go toward supporting more clients around the globe and hiring more people to build on its technology and support its research and development initiatives.

What they're saying: "Long term, clients are interested in capturing that data and using that upstream within the organization to help their technical designers have a more data-driven approach to assessing their sizing," CEO Daina Burnes tells Axios.

Body-sizing company Bold Metrics raises $8M

The return of clothing from e-commerce purchases has cost companies billions of dollars.

Illustration of a pair of jeans with a price tag surrounded by shapes and zoomed in section of $100 bill.

Retail

<p>Bold Metrics, a body-sizing software company, has raised $8 million in a Series A round, bringing the company&#x27;s total funding to $12.3 million.</p><ul><li>Bessemer Venture Partners led the round, and Lytical Ventures, ValueStream Ventures and Nanban Ventures participated.</li></ul>

Body-sizing company Bold Metrics raises $8M

What to read next