Madison Reed, a DTC hair color brand, raised a $33 million Series G round led by Sandbridge Capital, its CEO Amy Errett tells Richard, increasing the company's total funding to nearly $250 million.
Also participating in the round is Marcy Venture Partners, which was co-founded by Jay-Z, Jay Brown and Larry Marcus, the CEO said.
Why it matters: The fundraising comes amid a growth in this niche consumer space. Hair coloring is expected to grow to nearly $42 billion in 2025, from about $30 billion in 2019, according to market data provider Statista.
