Crossing Minds makes it possible to present individualized recommendations before a shopper without any prior web history or personal data. And Shopify is buying in.
Why it matters: Shopify's investment shows that the so-called recommendations space is heating up as brands and marketplaces alike seek to upsell customers.
The effort comes while these brands and marketplaces try to comply with stricter consumer privacy laws and find ways to work around the phasing out of third-party cookies that typically track users across the web.
