Content is a key marketing strategy for Build-A-Bear Workshop given its power to grow relationships, CEO Sharon Price John says. She dined with Kerry this month for our "1 big meal" interview series.
Why it matters: John joined in 2013. The turnaround has included creating its own IP and launching films like "Honey Girls" and "Glisten and the Merry Mission" and an upcoming series, "Kabu," along with two Hallmark movies and partnering with Hello Sunshine.
