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Endeavor's bid to unwind its sprawling empire ahead of Silver Lake's take-private deal has found one constant buyer: its own CEO, Ari Emanuel.

Why it matters: A decade after building his media empire, Emanuel is helping to fund its breakup.

Driving the news: Endeavor announced Monday that it sold sports betting and data businesses OpenBet and IMG Arena in a $450 million management buyout backed by Emanuel. 

The Emanuel-backed firm, OB Global Holdings, will acquire the two businesses through a mix of cash and debt.

OpenBet CEO Jordan Levin, who participated in the buyout, will continue to lead the company.

Leading up to the close of the deal and after, Endeavor said it will continue to try to sell IMG Arena to a third-party buyer.

The big picture: Endeavor has now sold at least five different assets to companies backed by Emanuel.

IMG, Professional Bull Riders and On Location were sold last month to TKO — the parent company of WWE and UFC — in a $3.25 billion all-equity deal.

Endeavor is also putting on the block its ownership stakes in tennis tournaments the Miami Open and Madrid Open and the Frieze art fair — three assets Emanuel is said to be interested in.

Endeavor sells off assets to CEO Ari Emanuel

The company unwinds media empire ahead of Silver Lake buyout

TKO + Endeavor CEO Ariel Emanuel is seen in attendance during the UFC 300 event at T-Mobile Arena on April 13, 2024 in Las Vegas, Nevada. (Photo by Chris Unger/Zuffa LLC via Getty Images)

Emanuel at UFC 300 event at T-Mobile Arena on April 13, 2024 in Las Vegas, Nevada. Photo: Chris Unger/Zuffa LLC via Getty Images

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Endeavor&#x27;s bid to <a class="gtmContentClick" data-vars-link-text="unwind" data-vars-click-url="https://www.axios.com/pro/media-deals/2024/10/24/endeavor-sell-pbr-img-on-location-tko-group" data-vars-content-id="c62f9233-5f62-43eb-a74e-1f946af4ce2e" data-vars-headline="Endeavor sells off assets to CEO Ari Emanuel" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/pro/media-deals/2024/10/24/endeavor-sell-pbr-img-on-location-tko-group" target="_self">unwind</a> its sprawling empire ahead of Silver Lake&#x27;s take-private <a class="gtmContentClick" data-vars-link-text="deal" data-vars-click-url="https://www.axios.com/pro/media-deals/2024/04/02/silver-lake-endeavor-deal" data-vars-content-id="c62f9233-5f62-43eb-a74e-1f946af4ce2e" data-vars-headline="Endeavor sells off assets to CEO Ari Emanuel" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/pro/media-deals/2024/04/02/silver-lake-endeavor-deal" target="_self">deal</a> has found one constant buyer: its own CEO, Ari Emanuel.Why it matters: A decade after building his media empire, Emanuel is helping to fund its breakup.

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Endeavor sells off assets to CEO Ari Emanuel

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