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Ramdam has raised $3.15 million in seed funding to grow an AI-powered platform for discovering creators and delivering ads. 

Why it matters: The deal comes amid rising investor interest in funding tools required for influencer marketing.

How it works: Ramdam is a platform that helps to automate steps of a creator campaign, including identifying a creator, sending the creative brief and reviewing submissions. 

The platform has a network of 50,000 creators and is available in 50 countries. Ramdam has worked with more than 100 clients, including Match Group, L'Oréal and Allianz. Ramdam offers enterprise subscriptions and self-service packages.

Xavier de Baillenx, Emmanuel Lemoine and Benjamin Combes co-founded Ramdam in 2023. They identified the opportunity while trying to market a mobile app. The founders previously created consumer app studio Pretty Fun Therapy, acquired by Match Group in 2016. 

De Baillenx tells Axios the broader version is build a "creative intelligence" platform to help brands better predict what ads will work.

Zoom in: The Moon Venture, Paris Region Venture Fund and Data Tech Fund co-led the round. Banque Publique d'Investissement participated. 

Prior, Ramdam raised $1 million in pre-seed funding.

Zoom out: Influencer-specific platforms and agencies have gained momentum as ad spend increases. U.S. influencer marketing spend is expected to grow 16% to $8.14 billion this year, per Emarketer.

Top ad agencies have made acquisitions to better serve the growing industry. This year, Publicis acquired Influential and Stagwell bought Leaders. Humanz, an influencer marketing platform founded in Israel, recently expanded to the U.S. and is seeking to raise a Series B.

What's next: The 18-person company is seeking to hire more staff in engineering, sales and marketing. 

Exclusive: Creator ads platform Ramdam raises $3.15M

More ad dollars are going to influencer marketing.

Illustration of a phone with a photo editing screen changing a $1 bill into a $100 bill.

Creator economy

Ramdam has raised $3.15 million in seed funding to grow an AI-powered platform for discovering creators and delivering ads. Why it matters: The deal comes amid rising investor interest in funding tools required for influencer marketing.

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Exclusive: Creator ads platform Ramdam raises $3.15M

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