Photo illustration: Axios Visuals. Photo: Courtesy of Rokt
Rokt CMO Doug Rozen says the mindset of "right ad to the right person at the right time" isn't necessarily right because personalized doesn't mean relevant. He dined with Kerry last month for our "1 big meal" interview series.
Why it matters: Rokt is a marketing tech company that serves relevant offers to consumers during and after online checkout. Rozen joined as CMO last November after serving as CEO of Dentsu Media Americas. He previously worked at 360i, OMD and Meredith.
