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BeReal sold to French app developer Voodoo

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Jun 11, 2024
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Illustration: Sarah Grillo/Axios

French app developer Voodoo has acquired photo sharing app BeReal for €500 million, the company announced on Tuesday.

Why it matters: The deal brings the once viral app into a new chapter as it competes with dominant social players like Meta and TikTok.

Flashback: BeReal captured the attention of Gen Z and other social media users back in 2022. Once a day, users received a push notification to take a photo of what they were doing — with their phone's front and back cameras — and share within a specific time window.

  • BeReal differed from other social media by encouraging less time spent on the app overall and authentic posts.
  • Paris-based BeReal reportedly raised about $90 million in venture capital funding, including a $60 million Series B in 2022, per TechCrunch, and a $30 million Series A in 2021 co-led by Andreessen Horowitz and Accel.

Zoom in: BeReal will be a part of Voodoo's portfolio of apps. It claims to have more than 7 billion downloads worldwide.

  • Voodoo said BeReal has more than 40 million monthly active users and that more than half of them use the app at least six days a week.
  • Voodoo appointed Aymeric Roffé as CEO of BeReal. Roffé is currently CEO of one of Voodoo's other social media apps, Wizz.
  • BeReal co-founder and CEO Alexis Barreyat will stay on in the short term, the company said.

What they're saying: "[BeReal] is the most successful social app launched in nearly a decade," Voodoo CEO Alexandre Yazdi posted on X. "They have created a unique behavior...where every user is an active participant and not a passive consumer of content."

What's next: Voodoo said it plans to "further invest" in BeReal and provide expertise in product strategy, growth and infrastructure.

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