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Exclusive: Clueso raises $1.4M for video tutorial tool

Apr 23, 2024
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Illustration: Tiffany Herring/Axios

Clueso has raised $1.4 million seed funding to build a platform to create instructional videos and other documentation for customer and employee education, CEO Akash Anand exclusively tells Axios.

Why it matters: The funding underscores the desire for companies to lessen the cost and time for creating their own media.

How it works: Clueso's platform helps businesses create videos and other instructional tools based on screen recordings. Clients can upload their own videos or record with Clueso's Chrome extension.

  • The platform will improve the video with effects and branding. It also will rewrite and shorten the transcript and switch the audio with an AI voiceover.
  • It also produces an accompanying how-to article with screenshots, GIFs and text based on the video.
  • Clueso has about 110 clients and charges a monthly subscription fee. Cost depends on how many minutes of video a client generates per month and how many of the client's employees have access to the platform.

Zoom in: f7 Ventures led, and was joined by Y Combinator. The seed round closed in July.

  • Prior, it raised $125,000 in pre-seed funding from Y Combinator.
  • Anand says the goal is use to the funding to reach $1 million in annual recurring revenue.

Catch up quick: Anand, CBO Neel Balar and CTO Prajwal Prakash previously worked together on Desklamp, a product for sharing and collaborating on PDF documents. But during their time at YC last year, they realized they did not have a sustainable business model and pivoted.

  • The idea stemmed from their own challenges creating instructional videos for Desklamp.

What's next: Clueso will put the funds toward hiring, adding engineers and customer success representatives to its current team of three.

  • Clueso is exploring product features beyond screen recordings for software demos. It recently started working with a company that builds biotech machinery.
  • The co-founders are based in Bangalore but plan to move to San Francisco later this year.
  • They plan to raise a Series A in 2025.
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