Pitbull and iHeartMedia CEO Bob Pittman onstage at POSSIBLE. Photo: Kerry Flynn/Axios
In its second year, POSSIBLE attracted thousands of marketers from brands, ad platforms and ad tech companies. Elon Musk wasn't on the main stage this time, but attendees found other reasons to come to Miami.
Why it matters: In-person conferences are booming, even as marketers pay close attention to their spending.
