Illustration: Tiffany Herring/Axios; Photo: Courtesy of Madhive
Ad tech startup Madhive has been expanding its 200-person team and its customer base as it operates in a "privileged position" of profitability, CRO Jon Kaplan tells Axios.
Why it matters: The startup operates within the growing sector of connected TV advertising, which is expected to grow 9.5% on a compound annual basis to $45.8 billion in 2028, according to ad agency GroupM.
