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From TikTok to Tumblr, brands have myriad ways to connect with fans. One startup, backed by a talent agency, wants to make it easier for individuals and companies to understand and monetize those communities.

Driving the news: MITH has raised $3.5 million in seed funding for building a fan relationship platform, executives tell Axios.

Why it matters: The startup is a test case for the value of web3 and blockchain technology.

How it works: MITH offers community forums, content like photos, videos, text and livestreams, and commerce — physical and digital — to fans through tiered memberships.

Jack Harlow, who serves as a founding talent adviser along with Emilia Clarke and Halle Berry, launched on MITH earlier this month. His Private Garden members can access pre-show parties during his tour, exclusive content and limited edition apparel.

The company plans to operate with a SaaS model, charging clients a monthly fee and a percentage of revenue.

MITH's first project, Private Garden, is built on Polygon, though the team is also working with other blockchain partners.

Details: Management and production firm Range Media Partners, which is backed by Point72 Ventures and A+E Networks, incubated MITH in 2022. It maintains a minority stake. Range CEO Peter Micelli serves as chairman of MITH.

Range managing partner Natalie Bruss tells Axios that she shares a vision with MITH CEO Michelle Sanchez and her team on using web3 "to give artists more power and ownership and control of their distribution and their relationships with their audience."

MITH has five full-time employees. Range and TinyWins — a product and design studio whose co-founder Matty Ayers is also a co-founder and acting chief product officer for MITH — provide resources.

Warner Music Group, CMT Digital, Winklevoss Capital, Synergis Capital, The Near Foundation, 4RC and Alpha Praetorian Capital participated in the round, which closed earlier this year.

What's next: MITH plans to launch a self-serve platform early next year.

MITH raises $3.5M for fan engagement platform

Jack Harlow launched on MITH, where members can access pre-show parties.

Jack Harlow talks to Taylor Lautner and his wife, also Taylor Lautner, before a Detroit Lions game in October. Photo: Lauren Leigh Bacho/Getty Images

Creator economy

From TikTok to Tumblr, brands have myriad ways to connect with fans. One startup, backed by a talent agency, wants to make it easier for individuals and companies to understand and monetize those communities.Driving the news: MITH has raised $3.5 million in seed funding for building a fan relationship platform, executives tell Axios.

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MITH raises $3.5M for fan engagement platform

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