Data: Nielsen; Note: 2019-2020 and 2020-2021 seasons were affected by the pandemic; Chart: Axios Visuals
The NBA's TV ratings will be under the microscope this season amid the league's negotiations with media companies for its next TV deal, Tim writes.
Why it matters: The league's desire to triple its rights fees will be tested by media companies' shrinking budgets as investors scrutinize spending more than ever.