Journalist Gibson Johns, Stanley's Sue Dietrich, Betches' David Spiegel and Kerry Flynn. Photo: Arisara Srisethnil
Betches Media's sale to LBG Media combines digital media brands with similar backgrounds and goals but different demographics, Chief Revenue Officer David Spiegel tells Axiosat Advertising Week New York on Wednesday.
Driving the news: The deal puts a U.S.-based private company that never raised venture capital funding under the control of a larger, U.K.-based publicly traded firm that has the funds to grow the combined business.
