(L to R) Kerry Flynn, IAS' Yannis Dosios, Dentsu's Deva Bronson and Mastercard's Jay Altschuler. Photo: IAS
Enhancements in artificial intelligence have helped companies advertise on social media while maintaining brand safety, marketing executives tell Axios at Advertising Week New York on Monday.
Why it matters: AI-powered brand safety tools have increased in importance as short-form video grows in popularity, spurring more complex user-generated content that can also be AI-generated.
