Cirque du Soleil KOOZA on Sept. 19 in Calgary, Canada. Photo: Artur Widak/NurPhoto via Getty Images
Cirque du Soleil Entertainment Group seeks to grow the nearly 40-year-old business beyond live events, executives tell Axios.
Driving the news: Cirque du Soleil has launched what it's calling the Artist Influencer Network to manage branded content deals.
